Ojai Sam
Staff member

After the alt country revolution drizzled out it left behind two lasting legacies: No Depression magazine and Dead Reckoning Records. In 1994, artists outside the mainstream had a lot of trouble being taken seriously by the major record labels. Four such frustrated artists decided to go their own, less commercial way. Kevin Welch, Kieran Kane, Mike Henderson and Tammy Rogers each had an idiosyncratic musical vision, so in 1995 they decided to form a cooperative label together with producer Harry Stinson. Their focus was so intense that Dead Reckoning's roster was limited to its founders for five years before they finally branched out with other performers. The albums that resulted were uncompromising in their musical integrity.
Kieran Kane & The Dead Reckoners - Dead Rekoning (Dead Reckoning Records 0001, 1995)
Remember The Yellow Balloon and their hippie hit "Yellow Balloon" (B-side "Noollab Wolley") which appeared on an album entitled The Yellow Balloon"? Well, Kieran took the same tack when he co-founded Dead Reckoning Records. Oh, and this, the label's first release, is a spectacular example of alt country at its best.
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